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Google has commented on recent news about plans to compete with PayPal.
In the essence they said that they are not competing with PayPal because they are not going into person-to-person payments market. They are working on "natural evolution of Google's existing online products and advertising programs"
Yes, right. Assuming that P2P (AKA C2C) is PayPal's the only business.
So, what can be in "natural evolution"?

• C2B. Froogle and almost all other programs.
• B2B. Applicable to the majority of programs.
• B2C (including micropayments). AdSense and other advertising programs.

Let take this as a good example. We, [your company name], are not competing with:

• Microsoft because we are not in OS business;
• Amazon because we are not selling books;
• Google because we are not a search engine;
• [continue yourself]